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Case Studies

How to beat the big guy

A small solution provider was up against Bell Canada to replace the phone system of a charity. Voice over IP technology helped give it an edge.

By Howard Solomon

As the popularity of voice over IP technology expands it will inevitably become commoditized.

But that doesn't mean slashed margins.

A little Ontario VAR believes that by offering businesses of up to 250 desktops a range of telephony services VoIP can be a profitable enterprise.

On Target Telecommunications thinks its work for the Toronto branch of Goodwill Industries proves the point.

Last year, the charity decided to divide its operations into two offices in the city some 20 kilometres apart and asked On Target, which managed its Nortel PBX system, and Bell Canada, the service provider, to put together quotes on linking the two sites.

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